Cookie Policy

Last Updated: April 5, 2025

1. What Are Cookies and Similar Technologies?

Cookies are small text files placed on your device when you visit a website, storing information about your browsing session. Similar technologies include web beacons, local storage, and device identifiers. These tools can be used to remember your preferences, authenticate you, analyze how you use our site, and serve relevant advertisements.

2. Why We Use Cookies

We categorize cookies into four main types:

Necessary Cookies

Essential for basic site functionality (e.g., session management, security). Exempt from consent under the ePrivacy Directive and may rely on legitimate interests under GDPR Article 6(1)(f).

Analytics Cookies

Track usage metrics such as page views, session duration, and traffic sources via Google Analytics, GTM, and similar tools. Help us understand how visitors interact with our Site so we can improve performance and content. Require prior consent under GDPR and ePrivacy Directive because they process identifiers for analytics purposes.

Marketing Cookies

Used by Google Ads, Facebook/Meta Pixel, and Brevo to deliver and measure targeted advertising and email campaign effectiveness. Involve profiling for personalized marketing. Require explicit consent before activation under GDPR and ePrivacy rules.

Functional Cookies

Remember user preferences (e.g., language selection), enhance usability. Exempt from consent under the ePrivacy Directive and may rely on legitimate interests under GDPR Article 6(1)(f).

Under CCPA: Analytics and marketing cookies constitute “sharing” of personal information (cookie IDs and browsing history) for behavioral advertising, which California residents can opt out of via our “Do Not Sell or Share My Personal Information” mechanism.

3. How We Obtain and Record Consent

• On your first visit, our cookie banner presents the cookie categories and requests your consent for Analytics and Marketing cookies.
• You must take a clear action (e.g., clicking “Accept All” or selecting individual categories) for consent to be valid under GDPR (unbundled, specific, and revocable).
• We store your preferences securely and will not load non-essential cookies until you consent.
• Consent revocation is as simple as giving consent: you can withdraw your consent at any time by updating your choices in the cookie banner or by contacting us at info@precisesearch.io.

4. Managing Your Cookie Preferences

• Cookie Settings: You can revisit our cookie banner by clicking the “Cookie Settings” link in the website footer.
• Browser Controls: You may disable or delete cookies through your browser settings — consult your browser’s help pages for instructions. Note that disabling necessary cookies may impair site functionality.
• CCPA Opt-Out: California residents can opt out of the sharing of personal information for targeted advertising by clicking our “Do Not Sell or Share My Personal Information” link or sending a Global Privacy Control (GPC) signal.

5. Detailed Cookie List

*Note: Cookie names and durations may change due to updates in third-party services.

6. Third-Party Cookies

Our Site may embed content or code (e.g., social plugins, analytics scripts) that sets cookies served by third parties. Those parties may use cookies for their own purposes — such as tracking your browsing across multiple sites — and are governed by their own privacy policies. We recommend reviewing the privacy notices of these third parties (e.g., Google, Facebook, Brevo) for more information.

7. Legal Basis and Regulatory References

• GDPR Article 6(1)(a)–(f) for lawful bases; PECR for cookie exemptions and consent rules in the UK/EU.
• CCPA §§ 1798.100–1798.115 requires notice at collection, opt-out mechanism, and non-discrimination for California residents.
• ICO guidance on cookies requires clear, plain-language explanations and affirmative consent for non-essential cookies.

8. Changes to This Cookie Policy

We may update this policy to reflect changes in technology, legislation, or our practices. The “Last Updated” date at the top indicates when changes were last made. Material changes will be highlighted on our Site.

Thank you for managing your cookie preferences with Precise Search LLC.